Senior Performance Marketing Specialist

What you'll be doing

• —Audit paid advertising performance across Meta and other platforms, identifying performance gaps, wasted spend, and tracking and attribution issues
• —Analyse customer and market data to improve targeting, understand purchase behaviour, and identify seasonal opportunities
• —Develop the Q4 paid media strategy, including campaign structure, budget allocation, testing framework, and creative and content requirements
• —Present actionable recommendations and implement quick wins, while establishing repeatable processes for ongoing campaign testing, measurement, and optimisation